As an estate agent selling or letting a property, you want to do as much as you can to make the listing attractive and professional.
You’ve put in all the work, taking photographs, measuring for a floor plan and writing an appealing description for Rightmove. But have you ever thought about how important it is to add a watermark to your property images?
There are several reasons why watermarking your images could be a great idea, and we’ve outlined some of them below.
If you think watermarks are unnecessary, read on and find out how they can help you.
Strengthen your brand
When people look at buying or renting a property online, the property itself is usually the main focus. Prospective buyers often only look at the representing estate agent once they want to book a viewing.
This means that although hundreds of people might look at your listing, brand awareness could still be pretty low. If you’re paying to advertise on property portals like Rightmove, Zoopla or On The Market, you should be getting a little brand recognition out of it!
Adding your logo as a watermark to all of your property photos will make sure that more people see who you are. It also helps to create a connection between the listing and your brick-and-mortar store or website.
Make your listings more professional
Branded photos make your property listings look more professional, bringing in more enquiries. If you’re willing to put your name on something, this creates a sense of confidence in potential buyers.
If a buyer finds their dream property online only to see “SSTC”, they may visit your website to look for other similar properties.
Should they see your name on another listing in the future, they might remember you from the dream property, connecting your brand with positive emotions.
Protect your images
It’s unfortunate, but sometimes agencies lose the instruction to a competitor.
Should this happen when your listings are already live, your images may be stolen by another agency. This isn’t exactly professional, but some agencies will cut corners to save money.
When you’ve gone to all the effort of taking high-quality photos, having them stolen is particularly frustrating. This is especially true if you paid extra for image enhancements.
To prevent your competitors from taking credit for photos they didn’t take or pay for, make sure to add a watermark. Clearly display your company name and logo on property photographs, floor plans and any other images, so it’s clear who they belong to.
Example watermarked property photos
Watermarked images as standard
Elements Property help estate agents and letting agents to show properties in their best light with a range of services to improve your property marketing.
If you partner with us for our Image Enhancement service, one option we offer is to fully brand and watermark your property photographs as standard with no additional cost for including your logo in the centre or corner of your property photos.
Make your listings stand out from your competitors and keep your images safe with fixed prices and a 3-hour average turnaround.
For agents and property pros wanting a completely free trial of our Image Enhancement service, simply create an account and use the code BLOG43 when you sign up.START FREE TRIAL
You’re advertising your properties on Rightmove—but so is everyone else. What can you do to make your listings stand out?
We watched Rightmove’s webinar ‘Creating the ultimate Rightmove listing’ and summarised the top tips for you below.
Don’t post your listing before it’s complete
Rightmove listings receive the most views in their first two weeks online. Instant property alerts mean that your listing could appear in someone’s inbox as soon as it’s live.
The majority of people who view your listing will do so when it’s brand-new, so make sure it’s finished before publishing it.
Use at least 5 photos
Using at least 5 photos gives people a good feel for the property. Don’t use two similar photos when you could show different rooms or features instead.
Lead with your best 2 images, as they’re displayed in the search results. Kitchens, lounges and gardens make good lead photos. Use something that will entice people to click on your listing.
Use good quality photos
It can be hard to take good photos for a Rightmove listing, but don’t use photos that aren’t good enough. It’s better to have 5 great photos than 10 bad ones.
Cluttered, dark or blurry photos are off-putting. Try to avoid anything that could be distracting.
Images should be big enough to show detail and fill the full gallery frame. Rightmove recommends at least 1024 x 683 pixels.
Add a floorplan
80% of respondents in Rightmove’s webinar survey said they use floorplans for every property, while 12% said they only did it when they had time.
As rental properties have a faster turnaround time, only 28% of letting listings on Rightmove have a floorplan. By being the agent that takes the time to add this detail, you’ll stand out from your competitors.
Rightmove recommends uploading floorplans at 900 x 900 pixels, making sure to add it as a floorplan and not a property photo.
Consider how your listing is viewed
70% of Rightmove listings are viewed on mobile devices. If you’ve never looked at how your listing displays on mobile, check to make sure it’s well presented.
For floorplans, Rightmove recommends uploading each floor separately, making them easier to view on mobile. While other purposes may require all floors on one plan, separating them is beneficial for marketing.
Write an informative summary description
The summary description on a Rightmove listing is only 300 characters. Avoid writing anything unnecessary or reiterating information.
Present unique information and try capitalising 3 or 4 key features for emphasis. Look at what everyone else is doing and do something different to make yours stand out.
Add keywords to your description
The Keyword Sort tool prioritises results based on a particular word or phrase. Top Rightmove keyword searches include:
Use the Key Features section to add incentives such as amenities and location. Try to use all 10 bullet points to make these features stand out.
We’ll help you create the ultimate Rightmove listing
If you think you don’t have time to create floorplans for all of your properties, check out our Floorplan Sketch Conversion service. We’ll do all the hard work, leaving you free to focus your time elsewhere.
Photos are a really important part of a listing, and our Image Enhancement service will maximise the appeal of your shots. We can boost colours, add a blue sky, lift shadows, straighten and crop, and even remove objects like clutter, cars and wheelie bins.
There’s also some prime Rightmove real estate dedicated to a Video Tour. If you’re looking for a nifty low-cost video to fill this slot and show off your property, check out our Video Slideshow service.
To see just how easy it is to make your Rightmove listing stand out with Elements Property on your team, use code BLOG42 when you register and take advantage of a 3 order free trial!START FREE TRIAL
We’re excited to announce a new feature of our Floorplan Sketch Conversion service – Zoned colour floorplans.
A feature that’s been requested a lot recently is the ability to assign different colours to different parts of a property on floorplan orders.
We’ve been working hard behind the scenes to make this a reality and now Zoned colour floor plans are ready for service!
What is a Zoned colour floorplan?
Zoned colour floorplans separate different spaces and areas of the property by filling a particular room or area with a specific colour.
Living areas, bedrooms, bathrooms, storage areas etc are differentiated by using unique colours for each ‘zone’.
How do I order a Zoned colour floorplan?
Is this like a Metropix floorplan?
Those of you familiar with Metropix floor plans may recognise the similarity of the colours. We’ve designed the Zoned colour scheme to match this.
This means you can order a floorplan that we’ll produce in AutoCAD that looks just like a Metropix floorplan, but avoids the need to actually use Metropix.
Can I change the colours?
Please note, the colours used in Zoned colour floorplans are fixed and cannot be customised. If you’d like more customisation over the colour of your floorplans, you should order a Custom colour floorplan, please see this article.
Is there any extra charge?
No, Zoned colour floorplans don’t carry any additional charges and are the same price as other Floorplan Sketch Conversion orders. Learn more about pricing.
Want Elements to create your Zoned colour floor plans?
This is part of our Floorplan Sketch Conversion service where we transform your hand drawn layout of a property into a digital floorplan.LEARN MORE ABOUT FLOORPLANS
A chartered surveyor will adhere to certain standards when measuring a property to ensure that it is as accurate as possible.
If you know how much it costs to hire a chartered surveyor, you might be wondering whether you can just do the measurements yourself. The answer is yes, but you’ll need to get familiar with the RICS Code of Measuring Practice if you want to do the job properly.
What is the RICS?
The Royal Institution of Chartered Surveyors (RICS) is a professional body governing qualifications and standards in land, property, infrastructure and construction in the UK.
The RICS has put together the Code of Measuring Practice to allow property professionals to give accurate measurement of buildings and land on a consistent basis. This includes standardising the calculation of areas and the description or specification of land and buildings.
Accurate measurements are essential for many applications, including property valuation, taxation, sales and lettings.
Many companies measure differently, sometimes adding up to 10% onto a property’s square footage. Inconsistencies in how properties are measured can lead to buyers or renters overpaying, which is what the RICS is aiming to prevent.
It’s worth looking at the Code in full, but here are some key elements that you’ll need to be aware of.
Gross External Area (GEA)
Gross External Area is the area of a building measured externally at each floor level. Party walls are measured to their centre lines.
What does GEA include?
Check the Code for full information. As a guide, GEA includes:
- The thickness and projections of external walls
- Areas occupied within internal walls and partitions
- Outbuildings that share at least one wall with the main building
Gross Internal Area (GIA)
Gross Internal Area is the area of a building measured to the internal face of the perimeter
walls at each floor level.
What does GIA include?
Check the Code for full information. As a guide, GIA includes:
- Areas occupied by internal walls and partitions
- Mezzanines with permanent access
- Service accommodation such as toilets and bathrooms
GIA is the measure normally shown on estate agent floor plans for property marketing.
Accuracy of measurements
The RICS guidelines note that it is essential for measurements not to be misleading, either intentionally or unintentionally. Depending on the circumstances, what is being measured and the equipment used, different levels of accuracy may be suitable.
When pacing out a large area such as a carpark, a tolerance of +/-10% of the total area may be acceptable. When using a laser measuring device to determine the internal area of usable office space, a stricter tolerance of +/-1% would be more suitable.
To keep measurements as accurate as possible, the Code suggests introducing checking measures. These checks might include a regime of regular equipment calibration and software updates to ensure reliability.
Creating a floor plan to RICS guidelines
You can use your newfound knowledge of GEA and GIA to make your floor plan super accurate.
If you’re not sure where to start when drawing up a floor plan, follow our guide to drawing a floor plan. The step-by-step instructions make a seemingly daunting task very manageable.
Once you’ve sketched out the property’s basic layout and added all those detailed measurements, you’ll need to convert it into a neat, clear floor plan. We’ve got a guide on how to do that, too.
Let Elements Property create your RICS floor plan
After you’ve gone to the trouble of measuring and drawing out the property, you’ve probably already spent more time than you wanted to on it, and all you’ve got to show is a sketch.
That’s where our Floor Plan Sketch Conversion service comes in.
Send us your floor plan sketch and we’ll convert it into a high-quality digital floor plan in just a matter of hours. Sit back and let us fiddle with design software while you get on with something more pressing.
We’ll even give you a free trial if you enter the code BLOG41 when you set up your account.START FREE TRIAL
What happens when a complete photography novice gets his hands on a digital SLR and the Ultimate Guide to Property Photography?
Well, that novice is me, and I decided to find out.
I’m Chris, and I’ve just started at Elements this week as an Account Executive. I am trying to gain an understanding of the business from a client’s perspective. So, for the purposes of this exercise, I am Chris Britten Estates; an independent estate agent with a house to sell – I reckon I’ll need some decent photos.
I’ve read the Ultimate Guide to Property Photography once, (that’s the guide that Alex, our Founder, wrote) and I am holding a digital SLR in my hand for the very first time.
Let’s go shooting!
Skill level: Rookie
My photography experience consists of the odd snap with my phone. I haven’t used an actual camera since the days of 35mm film and waiting in Boots for 24 blurry photos to be developed. Then followed the game of ‘count the quality control stickers’.
I start the shoot with a standard lens. The guide stresses how important a wide angle is, so I decide to see what the fuss is about. Even before I’d tried with the wide angle, I realised how restrictive the standard lens is. I can barely get 25% of the room in shot. Nevertheless, I persevere around the house, just to see the contrast between lenses.
Wide angle wow factor
So, onto the wide angle. Holding the camera, I remember for external shots I need to turn the settings wheel to the picture of the mountain. Even shooting the outside of the house, I notice the difference. The wide angle seems to offer more freedom, giving me much more space to work with.
I know a common reaction to wide angled property photos is “oh, so you’re making the rooms look bigger than they are!”. However, we see wide angles with the naked eye, do we not? Immediately, I’m conscious that the wide angled photos I’m taking are much closer to the reality of standing in a room than the standard lens.
Let there be light!
For internal shots, I turn the setting to ‘Tv’ (I’m using a Canon; otherwise it would be ‘S’ – I’ve learned something!). I turn on all the lights and open all the curtains and blinds. The more light, the better! I spin the lens to it’s widest setting, as my aim is to get as much of the room in shot as possible. I also open all the interior doors, showing the flow of the house.
Shooting from waist height
I remember that the guide advises to take photos from waist height. This was an initial surprise to me, but it really makes sense! Crouching down in the corner of the room, I find it much easier to frame the shot using the lines of the walls, windows and doors. I am also able to get a great ratio of floor to ceiling in the photo, whilst keeping the walls straight in the frame.
The setting on my camera is a long exposure. This means the lens is open for a relatively long period of time, and may result in a blurry image. So, I crouch down, lock my elbows against the walls, and hold my breath whilst taking the shot. Who knew photography would be such a workout? *cancels gym membership*.
The kitchen I am shooting is a long room leading to a conservatory. There’s a lot of light coming in through the french windows, so the kitchen itself is quite dark in comparison. I focus my camera on a darker area of the room before shooting towards the light (a light touch on the shutter release button). It’s a bit of trial and error, but it really is a simple way to gain a better balance between light and dark. I’m almost convincing myself that I know about property photography!
No skill, no problem
I think I’ve got the best possible photos that I can. I have the right kit – the camera and lens. I’m also convinced that I have all the knowledge that I need in order to get really top quality property photos. That’s within a couple of hours. Skill? Experience? I have none of either. However, the photos I have taken are evidence that skill and experience is of very little importance if you have the right equipment and a small amount of knowledge.
I purposefully leave a few things lying around, to see what magic can be worked in photoshop. Just the odd little thing I planned to get removed – a towel, a dressing gown, a washing powder box, some kids toys, a car! So, I pick the best photos and wing them off for editing. As I settle down to write this blog, they ding back into my inbox before I finish typing.
The enhanced images are great. A few of the photos were a bit gloomy, and they have really been lifted. I went for the vibrant edit, and the colours are vivid; bringing out the best in the property. Whilst I was pretty happy with my photography, it’s really noticeable how much sharper they are now, and any imbalance of light and shade has been corrected. Okay, I admit – one of the photos I took was really wonky. The walls were leaning and it just looked unprofessional. That’s been straightened up too!
The object removal option is really helpful for those things that may have made the photo look a bit untidy. I have no idea how the car was removed from the driveway – now that’s magic!
The results would look great in any estate agent’s window! Not bad for a rookie 😉
Creating great first impressions
So, not only have I learned a great deal about property photography in a short space of time, but the enhanced images take the photos to the next level. Photos on a property listing make a huge difference to the amount of interest generated.
It’s the first thing people look at when searching, and this set creates a great first impression not only of the property but also of the agent marketing the property as well, perhaps more so.
I know from personal experience of property searching that fantastic photos will not be ignored and will undoubtedly get people through the door for a viewing. Surely that’s the first impression every estate agent wants to create on all instructions. It’s simple to market more amazing!
Transforming property photos to video
I also converted these into a HD video using our Video Slideshow service to inject some motion. The slideshow is a great property marketing tool. Combining the quality photos with six key features of the property, everything is there to add more wow to the listing and bag some viewings.
There’s a choice of 12 music tracks for the video, which adds to the professionalism of the tool, and compliments the smooth transitions around the property. So, you’ve got the enhanced photos – why not create a video slideshow to make the listing irresistible and share it on social media?
Do you want the Elements wow factor?
I don’t blame you! If you’re an estate agent or supplier looking for a fast, cost-effective way of creating wonderful first impressions, attracting more enquiries and selling and letting faster, then sign up for a free trial today using the promocode BLOG40.START FREE TRIAL
It’s no secret that video is big news on the internet. As of 2019, video accounts for 80% of worldwide consumer internet traffic.
You might not think that you can leverage this popularity when it comes to selling houses, but you’re wrong. Videos for real estate are a powerful selling tool, and with the popularity of online sharing, property videos and social media are a perfect match.
Benefits of property videos
Let’s jump straight in with some stats to show just how important video is when it comes to selling online:
- Facebook generates 8 billion video views daily
- 92% of mobile video consumers share videos with others
- Social videos generate 1,200% more shares than text and images combined
- Websites that use video receive 41% more organic search traffic than those that don’t
- 80% of people remember a video advert that they viewed in the last 30 days
Those are some pretty enticing numbers, right? So how do you make property videos and social media work for you?
Video sharing increases your audience
Facebook, Twitter, WhatsApp and those other apps that we spend so much time on are more than just a distraction.
Along with the social aspect of social media, these platforms make it easier to share media at the touch of a button (or the tap of a screen) and that means a wider audience for your property portfolio.
While a brick and mortar store is still important for estate agents, video sharing lets you bring your window display directly to your customers.
If the person viewing your video isn’t interested in buying or renting the featured property, a branded video will still get your name and logo in their heads. You can even lay some early groundwork with vendors and landlords who aren’t looking to sell or let right now, but might think of you when the time comes.
Property videos don’t have to be expensive
Property videos can basically cost as much or as little as you like. There are lots of choices when it comes to marketing properties with video but budget is always a key factor.
If you’ve got a high-price property, it could be worth the investment to hire a professional videographer. Most of the time, however, you just need a cheap property video that increases engagement, shows key property features and gets your brand shared.
One of the most cost-effective options is to take photographs and turn them into a video slideshow. As you’ll already be taking pictures for the listing, it doesn’t take any extra time or effort.
Get your own Video Slideshow now
Speaking of not taking any time or effort, if you don’t know how to turn photos into a slideshow, or don’t have the time, Elements Property can do it for you!
We can create a branded 1080p HD Video Slideshow for £6.95 + VAT, with a turnaround time of just 3 hours. Take another look at the stats in this article. That’s a bargain price for all that potential! Here’s an example…
You can even try our Video Slideshow service for free by using code BLOG39 when you sign up for an account today.
Questions? No problem! Get in touch with us and we’ll be happy to help.
START FREE TRIAL
You’ve already sketched the property layout for the EPC, why not convert it into a digital floorplan as well?
As a DEA providing EPCs to your estate and letting agent clients, you’ll be sketching out the bulk of the detail needed to produce a digital floorplan in the EPC sketch.
With a tiny bit more detail you’ll have all you need to convert the floorplan sketch into a proper digital floorplan your client can use to market the property!
If you want to increase the strings to your bow, increase your revenue for each property visit and win more work from your clients, read on to find out how you can easily convert EPC sketches into digital floor plans—and why you should.
Why is offering property floor plans important?
Working closely with estate agents, you’ll understand that the housing market is highly competitive. With 95% of buyers conducting their property search online, creating an accurate, enticing listing has never been more important. That’s where floor plans come in.
Many agents outsource the floor plan part of the property marketing package to a third party, often the EPC assessor, so if you’re already whizzing round measuring up for the EPC and sketching it down using a good old fashioned pencil and paper, you’re perfectly placed to offer this important service.
If you can’t offer both, then your client may look to find someone who can do everything in one swift visit – less hassle for everyone involved.
Including a digital floor plan as part of your EPC package will make you stand out from your competitors and help you to win more work—without incurring extra work for yourself.
Offering floor plans as part of an EPC assessment
When surveying a property to issue an EPC, you’ll know all to well how to sketch the basic property layout, with a little more care measuring a few more walls, you’ll have a floorplan sketch ripe for conversion.
With an EPC sketch, you can sometimes get away with just the external doors and walls and a few internal walls. For a proper floor plan sketch, include the following…
- All internal walls (and as many measurements as possible)
- Internal doors
- Windows (roughly marked on as a line)
- The kitchen worktop, hob and sink
- Toilets, sinks, baths and showers
We dive into a little more detail in our article How to draw a floorplan. There’s also a nice free infographic to download that walks you through the steps.
How do you convert EPC sketches into digital floor plans?
The good news is … you don’t! After you’ve sketched out your floor plan and added the extra details, you can simply send it to Elements Property and we’ll take care of the rest.
Our rapid turnaround times mean that you get your finished floor plan back in as little as just 3 hours. And at just £6.95 + VAT per plan, we’re hardly going to eat into your profits!
So you’re already going to the property, you’re already sketching out a floor plan, and you don’t even have to convert the sketch yourself. You have to admit, it’s a pretty low-effort way to increase your revenue.
Floor Plan Sketch Conversion from Elements Property
We’re pretty proud of all our services, but we understand that they might sound too good to be true. That’s why we offer a free trial to DEAs, so you can see the results for yourself with no risk and no commitment.
Just use code BLOG38 when you register for an account to check out our Floor Plan Sketch Conversion service free of charge!
As an estate agent, you’ll know that floor plans are an essential addition to your listings. They give a clear idea of the size and layout of a property and help potential buyers to imagine themselves living there.
When it comes to drawing up those plans, you’ll want to use some floor plan software to keep things simple and make sure your final plan looks professional.
AutoCAD is a popular choice for creating clear and professional architectural drawings, but is it the best floor plan software for estate agents?
Let’s talk AutoCAD
AutoCAD is a computer-aided design (CAD) and drafting application that allows you to create 2D and 3D drawings. It’s incredibly versatile, making it the software of choice for architects, product designers, engineers and more.
AutoCAD was first released in 1982, so there’s loads of heritage behind it. This isn’t some new piece of software whipped up for the digital age; it’s a well-established tool that’s used all over the world to create amazing designs for everything from custom guitars to architectural masterpieces.
Is AutoCAD too versatile for estate agents?
Because it was created to design just about anything, AutoCAD is packed full of features that give endless possibilities. This may be more of a hindrance than a help if you’re new to CAD software.
Rather than being a simple drawing or drag-and-drop experience, CAD programs require commands and prompts, which can be a steep learning curve. Fortunately, AutoCAD includes specialist toolsets to make your life easier.
AutoCAD Architecture is a toolset that gives you architectural drawing features. This helps you to automate the drafting process. It boasts over 8,000 intelligent architectural objects and styles to simplify the task for you, which is pretty helpful!
AutoCAD costs how much?!
A subscription to AutoCAD isn’t exactly cheap, starting at £1,758 per year.
One thing to bear in mind with the price is that it reflects the huge possibilities of AutoCAD. It’s more than just floor plan software, so if that’s all you’re planning to use it for, it might not be worth the investment.
If you’ve not done so already, take a look at our article about Metropix. It’s been specifically created as floor plan design software, so you might find it easier to use.
Another great option is to hire someone else (Elements, perhaps?) to create your floor plan in AutoCAD for you. This means that you’ll only pay for each floor plan that you need and nothing else.
Floor Plan Sketch Conversion by Elements Property
Our Floor Plan Sketch Conversion service starts at just £6.95 + VAT per floor plan. That means you could get 211 floor plans for the cost of one year’s Metropix subscription. Bargain.
The added bonus is that we do all the work, so you don’t have to. How long will it take you to make a floor plan yourself in AutoCAD? All day? Most of the week? How much will that cost in man-hours?
Our average turnaround for Floor Plan Sketch Conversion is just three hours. Think of all the time and money you could save! All you need to do is make a rough plan of the property the next time you’re there, send it to us with a few measurements, and we’ll do all the rest.
Want some free floor plans?
Of course you do! Just use the promo code BLOG37 when you sign up for your account and we’ll give you a free trial. Those bargains just keep coming!
If you love what we do (and we’re sure you will) we offer clear, flat rates for our service. There’s no annual fee, no contract and no limit to how many floor plans you can have. You’ll only pay for what you want, when you want it. Sounds pretty good, right?
Any questions? Get in touch!LEARN MORE ABOUT FLOORPLANS
The summer heatwave in the UK has been great for a spot of sunbathing but it’s led to one unfortunate issue for estate agents: drying up all those lovely green lawns.
When you’re selling a property, you want it to look its best. A big garden can be a really enticing feature for potential buyers, but all that dead yellow grass isn’t going to do you any favours.
You probably can’t get the lawn up to scratch before your upcoming viewings, but you can improve the appeal of your online listings. How? By asking Elements Property to photoshop green grass into your property photos.
A nice garden is a real selling point
Some of the top things that Brits look for in a property include:
- Good phone and broadband signal
- A large kitchen for entertaining
- A range of local takeaways and pubs
- Proximity to good schools
- A garden size of about a quarter of an acre (that’s roughly 1,000 square metres)
A well-maintained garden can easily add to the value. Buyers prefer simple gardens that are easy to care for and suitable for young children. This means that swimming pools and fish ponds are often undesirable, but big lawns are a crowdpleaser.
You might not be able to expand the kitchen or open a new local takeaway, but you can make the most of your property’s garden.
Adding green grass through our Image Enhancement service
You don’t always have control over things that may negatively affect the appearance of the properties on your portfolio. Cluttered rooms, competitor boards and parked cars are just some of the things that can pull focus or make your property less appealing.
That’s why we offer an Image Enhancement service to tidy up your property shots. Object Removal is one of our popular enhancements, and our green grass edits come under this category.
The grass isn’t always greener on the other side, but we can make it greener for you!
How to request a green grass edit
It’s really easy to add lovely green grass to your photos when you’re uploading them for Image Enhancement. This makes it a great add-on to images that already require additional processing.
Please note that Object Removal is a more advanced edit. As such, an additional charge of £2.00 will apply to each image requiring this edit. This includes adding green grass. Turnaround times may also be a little longer than usual while our talented photo editors do their thing.
If you fancy some lush green grass in your photos, just follow these steps:
- Open a new Image Enhancement order
- Upload your images
- Select ‘Object Removal’
- Enter the file name of the image(s) and the instruction, e.g. “Please add green grass”
- Place the order!
Let’s face it—that’s a lot easier than replanting the lawn!
It’s important for you to understand that adding green grass into your property photos may be seen as contravening legislation such as the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) and the Business Protection from Misleading Marketing Regulations 2008 (BPRs).
While most Object Removal edits don’t change the structure or fabric of the property, green grass is more of a grey area.
Ultimately, it’s up to you if you choose to request green grass edits.
Get green grass for free!
Want us to photoshop green grass into your property photos? Would you like us to do it for free? Use the promo code BLOG36 when you create your account and we’ll give you a free trial!
If you’re an existing user, we can’t offer you this deal, but consider asking us to brighten up your lawns next time you send us your photos.LEARN MORE ABOUT IMAGE ENHANCEMENT
Seeing as you’re reading this on the internet, we’ll assume that you’ve heard of Amazon.
The online shopping giant sells pretty much everything, and its competitive prices and quick delivery mean that it’s had a huge impact on commerce as a whole. But have you ever thought about Amazon’s impact on property photography? No? We didn’t think so.
Professional photography is now the norm for internet shopping
When you’re shopping online, you expect to see clear, accurate photographs of the product on offer. Feedback questionnaires allow you to give a rating for the item being “as described” and you’d be quite rightly annoyed if what turned up wasn’t as pictured.
Even when someone is really interested in a product, if the images are low-quality, too dark, too small, or not detailed enough, they will often just move on.
Property photography is no different.
Online shoppers have learned to expect great images
Around 87% of British consumers have purchased at least one item online in the last year, while 26% shop online at least once a week. Internet shopping is so commonplace that we no longer consider it a luxury. The more frequently people see high-quality product photography on Amazon, the more they expect it from any website, no matter what they’re selling.
At Amazon’s 40,000-square-foot photography studio in Brooklyn, they produce some 19,000 product images every day to ensure that their listings are accurate and enticing. If Amazon thinks photography is worth investing in, we should probably all follow suit, right?
You can’t really offer next-day delivery when you’re selling property, but engaging photographs are easily achievable.
Professional photographs create trust
There’s a huge amount of trust placed in a company when it comes to internet shopping. While people don’t exactly buy houses online sight unseen, it gives a poor opinion of your agency if the photos are wildly different from reality.
It’s infuriating enough if you spend just a few pounds on an item and it’s not what you wanted. The stakes are even higher with the type of money you’re talking about in property sales.
If your listing only features a single snap of the outside of a house, potential buyers might assume that you’ve got something to hide. Even if parts of the property are a little ‘well-loved’, it’s much better to be upfront. Get everything out in the open so viewings don’t lead to nasty surprises.
High-quality photographs capture attention—and sell!
95% of people conduct their property search on the internet.
Online listings allow people to browse the market whenever they’ve got time. If your prospective buyers are scrolling through listings on their lunch break, you’ve only got a few moments to attract their attention.
Think of your photographs as an extension to your sales team; they appeal to the buyer’s emotions and show off the property’s best features.
Rightmove conducted an experiment where they marketed the same home on two different listings. The one that featured high-quality photos with home staging and digital enhancements received 300% more views than the one with standard photography.
Don’t be afraid to enhance your property photos
“Accurate” doesn’t always mean “exactly how the photo came out”. Sometimes the lighting isn’t right, the weather lets you down, or you just can’t get the picture to look how it looks in real life. Even the most skilled photographer can sometimes struggle to show off their subject in the best light.
There’s nothing wrong with enhancing your images. As long as the end result is still true to what you’re selling, you’re not doing anything wrong. Adjusting the white balance or adding an enticing blue sky to make your shots stand out is fine. Just don’t try anything dishonest like adding windows to make rooms appear larger than they actually are.
Elements Property’s photo enhancement service
So now you know how important professional photos are, you want to know how to get them without rinsing your budget. The answer? Photo enhancement by Elements Property.
Sign up for a free trial of our photo enhancement service with the code BLOG35. If you’re not wowed by the results, there’s no obligation to come back to us, but we’re pretty sure you’ll like what we can do.LEARN MORE ABOUT IMAGE ENHANCEMENT