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Obviously, custom branded floorplans are seriously cool. Here’s why.

As well as giving your potential buyers a better idea of the size and layout of a property, they also show your attention to detail as an estate agent. In particular, branded floor plans look really professional and are a great selling tool for your agency.

Here are some reasons why you need branded floor plans in your listings.

1: They increase brand awareness

When prospective buyers or tenants are browsing properties online, the chances are they haven’t paid much attention to the names of the estate agents representing each one.

One thing that house hunters will almost certainly pay attention to, however, is the floor plan. By adding your company name or logo to your floor plan, you can increase brand awareness.

2: They stand out

Floor plans have become more and more commonplace on property listings. This means that you need to up your game if you want to stand out.

Using your brand colours can make your floor plans really eye catching. This could be just the hook you need to get someone looking at your property in detail or picking up the phone.

3: They show your dedication

While they’re not a necessity, floor plans really help buyers to imagine how they would use the space.

By not only adding floor plans but also taking the time to create them in line with your brand colours, you can demonstrate a level of dedication that other agencies’ listings may be lacking.

This will give potential buyers confidence in your abilities and attention to detail. It will also show your clients that you’re taking the job seriously.

4: They prevent theft

It can be hard to believe, but theft is more common in the property game than you might expect. With multiple agencies sometimes representing the same property, it can be tempting to steal from competitors.

Branding or watermarking your floor plans can prevent this from happening to you, as your competitors won’t want to advertise where they got it from.

Editing out all of your branding and any watermarks would also be fairly time consuming, defeating the point of stealing it in the first place!

5: They look pretty funky

Let’s be honest; property hunting isn’t always exciting. Scrolling through page after page of similar-looking listings can get tiresome, and one floor plan looks much like any other. That is, of course, unless you add a little branding.

Unlike their more official uses, floor plans don’t have to be black and white when used to market the property. That means you can have a little fun with them!

Don’t be shy—slap those brand colours on there! Use your main colour for the walls and your secondary shade for the floors (or vice-versa!) for a really funky floor plan.

Branded floorplan examples

 

Get your own branded floor plans

Once you’ve measured up your property and drawn out your floor plan (Don’t know how to draw a floor plan? Check out our handy guide and infographic), simply scan it and send it to Elements Property, and we’ll work our magic on it.

We offer lots of choices for branded floor plans to suit all your needs, including:

  • Black and white floor plans
  • Custom colour floor plans to match your brand
  • Zoned colour floor plans
  • Adding your logo
  • Adding your logo as a watermark

If you’re interested in trying out our Floor Plan Sketch Conversion service, take advantage of our free trial!

Just enter the code BLOG45 when you register.

START FREE TRIAL

 

Alex Stretton
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Alex Stretton

Alex is the Founder of Elements Property, a UK company with a drive to help estate and letting agents market their property better, faster and with more wow factor!
Alex Stretton
Social
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