As an estate agent selling or letting a property, you want to do as much as you can to make the listing attractive and professional.
You’ve put in all the work, taking photographs, measuring for a floor plan and writing an appealing description for Rightmove. But have you ever thought about how important it is to add a watermark to your property images?
There are several reasons why watermarking your images could be a great idea, and we’ve outlined some of them below.
If you think watermarks are unnecessary, read on and find out how they can help you.
Strengthen your brand
When people look at buying or renting a property online, the property itself is usually the main focus. Prospective buyers often only look at the representing estate agent once they want to book a viewing.
This means that although hundreds of people might look at your listing, brand awareness could still be pretty low. If you’re paying to advertise on property portals like Rightmove, Zoopla or On The Market, you should be getting a little brand recognition out of it!
Adding your logo as a watermark to all of your property photos will make sure that more people see who you are. It also helps to create a connection between the listing and your brick-and-mortar store or website.
Make your listings more professional
Branded photos make your property listings look more professional, bringing in more enquiries. If you’re willing to put your name on something, this creates a sense of confidence in potential buyers.
If a buyer finds their dream property online only to see “SSTC”, they may visit your website to look for other similar properties.
Should they see your name on another listing in the future, they might remember you from the dream property, connecting your brand with positive emotions.
Protect your images
It’s unfortunate, but sometimes agencies lose the instruction to a competitor.
Should this happen when your listings are already live, your images may be stolen by another agency. This isn’t exactly professional, but some agencies will cut corners to save money.
When you’ve gone to all the effort of taking high-quality photos, having them stolen is particularly frustrating. This is especially true if you paid extra for image enhancements.
To prevent your competitors from taking credit for photos they didn’t take or pay for, make sure to add a watermark. Clearly display your company name and logo on property photographs, floor plans and any other images, so it’s clear who they belong to.
Example watermarked property photos
Elements can watermark your images
Elements Property help estate agents and letting agents to show properties in their best light with a range of services to improve your property marketing.
If you partner with us for our Image Enhancement service, one option we offer is to fully brand and watermark your property photographs as standard with no additional cost for including your logo in the centre or corner of your property photos.
Make your listings stand out from your competitors and keep your images safe with fixed prices and a 3-hour average turnaround.
For agents and property pros wanting a completely free trial of our Image Enhancement service, simply create an account and use the code BLOG43 when you sign up.