It’s no secret that video is big news on the internet. As of 2019, video accounts for 80% of worldwide consumer internet traffic.
You might not think that you can leverage this popularity when it comes to selling houses, but you’re wrong. Videos for real estate are a powerful selling tool, and with the popularity of online sharing, property videos and social media are a perfect match.
Benefits of property videos
Let’s jump straight in with some stats to show just how important video is when it comes to selling online:
- Facebook generates 8 billion video views daily
- 92% of mobile video consumers share videos with others
- Social videos generate 1,200% more shares than text and images combined
- Websites that use video receive 41% more organic search traffic than those that don’t
- 80% of people remember a video advert that they viewed in the last 30 days
Those are some pretty enticing numbers, right? So how do you make property videos and social media work for you?
Video sharing increases your audience
Facebook, Twitter, WhatsApp and those other apps that we spend so much time on are more than just a distraction.
Along with the social aspect of social media, these platforms make it easier to share media at the touch of a button (or the tap of a screen) and that means a wider audience for your property portfolio.
While a brick and mortar store is still important for estate agents, video sharing lets you bring your window display directly to your customers.
If the person viewing your video isn’t interested in buying or renting the featured property, a branded video will still get your name and logo in their heads. You can even lay some early groundwork with vendors and landlords who aren’t looking to sell or let right now, but might think of you when the time comes.
Property videos don’t have to be expensive
Property videos can basically cost as much or as little as you like. There are lots of choices when it comes to marketing properties with video but budget is always a key factor.
If you’ve got a high-price property, it could be worth the investment to hire a professional videographer. Most of the time, however, you just need a cheap property video that increases engagement, shows key property features and gets your brand shared.
One of the most cost-effective options is to take photographs and turn them into a video slideshow. As you’ll already be taking pictures for the listing, it doesn’t take any extra time or effort.
Get your own Video Slideshow now
Speaking of not taking any time or effort, if you don’t know how to turn photos into a slideshow, or don’t have the time, Elements Property can do it for you!
We can create a branded 1080p HD Video Slideshow for £6.95 + VAT, with a turnaround time of just 3 hours. Take another look at the stats in this article. That’s a bargain price for all that potential! Here’s an example…
You can even try our Video Slideshow service for free by using code BLOG39 when you sign up for an account today.
Questions? No problem! Get in touch with us and we’ll be happy to help.
START FREE TRIAL
- What does a perfect set of property photos look like? - October 9, 2020
- A guide to the essential edits we perform on your property photos - August 17, 2020
- What do the numbers on a camera lens mean? - May 12, 2020