From 2019, 80% of internet traffic will be video. Make sure you, the savvy estate agent (yes, that’s you!), are doing your part to buck this trend.
We have a nifty new service to help you market your properties using video. We call it Video Slideshow.
Have you ever thought “As an agency, we should be doing more with video”? You may feel it in your bones that video is the way things are going (and the headline stat from Cisco confirms it). Maybe you’ve dabbled? Or you market property with video already? It could be you have absolutely no idea where to begin with video?!
Whatever angle you’re coming at this from, in this article, you’ll learn how you can market your properties using video without ever pressing record on a camera. And without ever needing to do some fancy jiggery-pokery in a video editing package like Adobe Premiere Pro.
How? Leave all that to us.
What are Video Slideshows?
Video Slideshows are our new, super easy and low cost solution for converting property photos into completely bespoke 1080p HD branded videos. These are great for marketing your properties in a way that people love to see and for maximising the wow factor of your listings.
The property videos we create are perfect for showcasing your listings on Rightmove, social media, your website and anywhere else you can share or embed a video link.
If you have worked with Elements before, chances are you know us for our much-loved Image Enhancement service, where we boost the appeal of your property photos to the max using Adobe Photoshop and Lightroom.
With Video Slideshow, we go a step further and transform the property images we enhance into video.
Slow panning across the photos – from room to room – combined with the images softly dissolving into one another helps to inject the feeling of motion into the previously still images.
We know the importance of music in stirring up emotions. That’s why we’ve channelled our inner Hans Zimmer to offer a choice of 12 amazing music tracks to play in the background. Inspiring, Mellow and Upbeat are the genres on offer, with 4 tracks in each.
Property videos customised to your brand
It just wouldn’t be an Elements service without complete customisation as standard now would it!
At the start and end of the video, your logo is stamped into the video. We’ll automatically convert your logo into a file type suitable for video.
On the video thumbnail, there’s a block of colour that can be changed to match your main brand colour. Other key transitions and graphics are changed to match as well.
Your contact telephone number and email are displayed on the final frame of the video so viewers know exactly how to reach you, regardless of where they see the video.
Also on the final frame of the video, you have 3 options for the imagery. Choose to display either a nice external shot of the property, a photo of your branch or a nice smiley photo of your team 🙂
Marketing property using video slideshows
Enough chat. If a picture paints a thousand words, what about a video? Here’s some example Video Slideshows…
Did you notice you can also show off 6 key features of the property early on in the video? These clearly highlight the best aspects of the property for all to see.
In each Video Slideshow, between 8 – 24 photos can be displayed. Therefore, the length of each video varies depending on how many property photos make up the video.
Run times vary from 52 seconds to 110 seconds, with each image being shown for around 3 seconds.
To keep things quick and easy for you, we can choose the order that the images are shown in. Or, if you want to do it, simply rename the image files 1, 2, 3 etc before placing the order.
The order we go for starts outside at the front of the property. We then move through the ground floor, up to the second floor, then outside to the garden.
To enhance or not enhance, that is the question
Is it really though? Don’t you think nice colourful, professionally enhanced photos look way better than drab images straight off the camera? Your Rightmove listings and your estate agency window will look way better!
We certainly think enhanced images are the way to go. That’s why we’ve made it super easy for you to order Video Slideshows by simply selecting the property reference for a recent Image Enhancement order.
Then, all you need to do is tell us a little more info about the property. For example, it’s 6 key features, whether it’s for sale or to let, the address to show etc. Then that’s it, we’ll do the rest!
If you don’t want your images enhancing, fear not. We do have the option to transform regular ‘unenhanced’ or ‘original’ images into video if you prefer. So no blue sky enhancement, no colour boosts, no shadow lifts, no sharpening of clarity, no watermarking, no objects removing, no nothing.
For unenhanced images, just upload a zip file of the property images on the Video Slideshow new order page.
How to order a Video Slideshow
In typical Elements style, we’ve made it as easy as possible for you! Learn how to convert your photos to video by checking out this article > How do I order a Video Slideshow?
Do you want to try it for free?
If you’re new to Elements, why not create an account? You’ll get 3 free orders where you can try out all our online services including Video Slideshow using the promo code BLOG28 when creating an account.
To learn more about Video Slideshows, just click the button!
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