Residential Property Marketing Blog

In a tough property market, you have to be exceptional to survive. There’s no room for average.
One of the simplest and most effective things you can do to turn your average listings into exceptional listings is to focus on property photography. Get your photography right and the benefits are numerous. Read more >

Obviously, custom branded floorplans are seriously cool. Here’s why. As well as giving your potential buyers a better idea of the size and layout of a property, they also show your attention to detail as an estate agent. Read more >

As an estate agent, you’ll know that you’re up against a lot of competition, but what can you do to stand out from the crowd and win more instructions? Read more >

As an estate agent selling or letting a property, you want to do as much as you can to make the listing attractive and professional. Read more >

You’re advertising your properties on Rightmove—but so is everyone else. What can you do to make your listings stand out?
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We’re excited to announce a new feature of our Floorplan Sketch Conversion service – Zoned colour floorplans. A feature that’s

A chartered surveyor will adhere to certain standards when measuring a property to ensure that it is as accurate as possible. Read more >

What happens when a complete photography novice gets his hands on a digital SLR and the Ultimate Guide to Property Photography?
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It’s no secret that video is big news on the internet. As of 2019, video accounts for 80% of worldwide consumer internet traffic. Read more >

You’ve already sketched the property layout for the EPC, why not convert it into a digital floorplan as well? Read more >

As an estate agent, you’ll know that floor plans are an essential addition to your listings. They give a clear idea of the size and layout of a property and help potential buyers to imagine themselves living there. Read more >

The summer heatwave in the UK has been great for a spot of sunbathing but it’s led to one unfortunate issue for estate agents: drying up all those lovely green lawns. Read more >

Seeing as you’re reading this on the internet, we’ll assume that you’ve heard of Amazon. The online shopping giant sells

Okay, so you’ve been convinced not to use flash, but how should you make the interior of your property brighter for photos? Our one top tip: Turn the lights on. Read more >

How important is blue sky in property photos? Probably more important than you think! Online property listings and window displays only give you a few moments to wow those potential buyers. While you may not be able to control the terribly changeable British weather when it comes to house viewings, you can control the weather in your property photos. Read more >

Admit it. You kind of hate using Metropix. You’re an estate agent with a passion for selling property, not making floor plans. This isn’t what you signed up for. So now you’re googling “alternative to Metropix” in the hopes that there’s an easier way. Well, you’re in luck! There are a few options available. Read more >

Metropix – heard of it? Tons of agents use it but how does it work? Is it any good? And how much does it cost? So, you’re sketching out floor plans. Chances are you’ve heard of Metropix as tons of estate agents and floor plan providers use it to convert hand-drawn sketches into finished floor plan files. Read more >

So you’re selling properties online and want to add property videos to your listings, brilliant! Here’s 3 options. Read more >

From 2019, 80% of internet traffic will be video. Make sure you, the savvy estate agent (yes, that’s you!), are doing your part to buck this trend. We have a nifty new service to help you market your properties using video. We call it Video Slideshow. Read more >

So you appreciate all the good things a floorplan can offer and want to know how to draw a floorplan yourself, awesome. Like many other agents or energy assessors, maybe you’re already creating floorplan but are fed up of Metropix or you find it too time-consuming to make the floorplans yourself. Read more >

One of the most common questions we get about house interior photography is how to photograph interiors without daylight over-exposing and washing out the windows. The quick and honest answer is – it’s tough but can be done. Read more >

Buyers love floorplans. They help listings stand out from the crowd. They can generate more enquiries, and convert those into viewings. They also help sell properties quicker. But many real estate agents don’t think they’re necessary. Why? Read more >

Professional property photography will make your listings look the bees knees but are you paying more than needed to achieve the premium look? Read more >

Send us your floorplan sketches and we can quickly and cost effectively convert them into nice 2D floorplans. Read more >

The sun is shining, the birds are singing and you head out with a spring in your step to shoot a vendors house on glorious sunny day, perfect! Or actually, no it’s not, far from it. Read more >

That horrible yellow tinge that can wash over your property photos is not going to do any favours for your Rightmove listing. Get rid, here’s how. Read more >

Have you always wondered how to add blue sky to your property photos but never had a clue how to do it? Here’s how to turn grey sky blue. Read more >

Zim zimmer, who got the keys to my bimmer… Doesn’t matter. Get rid of cars from your property shots using Photoshop. Read more >

Pupils dilate, the buzz they’ve found their dream home kicks in and they instantly book a viewing. That’s the action you can trigger in your buyers with a little wide-angle lens wow factor. Read more >

So this is Alex speaking/typing, I’m the founder of Elements Property and here’s the story of who we are, what we do and why we care so much about making your property photos amazing. Read more >

Who remembers from their school or uni days those pyramid chart things in text books? Here’s one for you about different aspects of property photography ranked from most to least important. No lectures, I promise. Read more >

This video shows the whopping great difference between the photographic efforts of two different agents marketing the same property. One is a valued client of ours who take pride in their photography, one is not — and it shows. Read more >

Weather is a royal pain. It varies the light level you have to play with, it changes without warning and it can dramatically affect the visual appeal of your shots. Read more >

Truth be told, you could be the best photographer around and your images straight off the memory card may still look dull. To maximise appeal, you need to enhance those pixels in post-production. Read more >

MJ. What a legend, the king of pop. Become the king of estate agents by learning how to easily remove your reflection from property photos. Shamone. Read more >

Failing to prepare is preparing to fail — or at least take a very average set of marketing photos. Here’s a few things you can do to make your property easy on the lens. Read more >

There’s nothing worse than a blurry photo – 12.2 million pixels worth of blurry vinyl flooring is no joke. And it’s not that tripods are bad, they’re just unnecessary. Read more >

Fancy flash equipment is expensive and can result in weird shadows. Tripods work – but who has the time? Good news, a DSLR with a wide angle lens will do the job perfectly, here’s how you do it. Read more >

Got a digital SLR? Great! Confused about what P, Tv, Av, M, A-DEP stand for? Don’t worry, you can ignore most of these. Here’s the 10% of settings you need to know about. Read more >

You don’t take a photograph, you make it. A well composed image is the foundation of a great property photo. Read more >

Which marketing tool is the most important when selling property? The floorplan? The write-up? A 3D tour? We say it’s the photos, and for good reason (well, four actually). You’re about to find out why they matter so much… so buckle up. Read more >

Resolution, file type and file size – not the most exciting topics in the world, granted, but important ones nonetheless. Especially important if you’re a savvy estate agent wanting to take gorgeous photos that do your company brand justice, get the phone ringing off the hook and leaving elated vendors in your wake. So here are the basics. Read more >

Things that lean can be good, just look at that tower in Pisa, people love it! Leaning walls in property photos, however, not so good. It’s best to try and avoid them, here’s how. Read more >

Here’s how NOT to take property photos, along with our top tips on how to deal with common issues that can arise when photographing houses. Read more >

It’s nice to have nice property photos, but do they actually affect the sale price? Whilst I have no empirical evidence for you (yet!), I do have some very interesting insight to suggest that they do. Read more >

The secret to stunning marketing photographs guaranteed to sell any house / property / bat cave in under three minutes* is a digital SLR camera. Actually it’s the lens… but we’ll get to that in a moment. Read more >

“Oooh look here, this listing has a nice set of drab, boring images. Let’s stop searching for our perfect home immediately and book a viewing!” Said no house-hunter. Ever. Read more >

After what seemed to be an eternity of uncertainty, the 2018 EPC regulation changes have been finalised. These EPC changes

We’re finding many of our clients have little understanding of how the Energy Performance Certificate 2018 regulation changes will affect