Residential Property Marketing Blog

One of the most common questions we get about house interior photography is how to photograph interiors without daylight over-exposing and washing out the windows. The quick and honest answer is – it’s tough but can be done. Read more >

Buyers love floorplans. They help listings stand out from the crowd. They can generate more enquiries, and convert those into viewings. They also help sell properties quicker. But many real estate agents don’t think they’re necessary. Why? Read more >

Professional property photography will make your listings look the bees knees but are you paying more than needed to achieve the premium look? Read more >

Send us your floorplan sketches and we can quickly and cost effectively convert them into nice 2D floorplans. Read more >

The sun is shining, the birds are singing and you head out with a spring in your step to shoot a vendors house on glorious sunny day, perfect! Or actually, no it’s not, far from it. Read more >

That horrible yellow tinge that can wash over your property photos is not going to do any favours for your Rightmove listing. Get rid, here’s how. Read more >

Have you always wondered how to add blue sky to your property photos but never had a clue how to do it? Here’s how to turn grey sky blue. Read more >

Zim zimmer, who got the keys to my bimmer… Doesn’t matter. Get rid of cars from your property shots using Photoshop. Read more >

Pupils dilate, the buzz they’ve found their dream home kicks in and they instantly book a viewing. That’s the action you can trigger in your buyers with a little wide-angle lens wow factor. Read more >

So this is Alex speaking/typing, I’m the founder of Elements Property and here’s the story of who we are, what we do and why we care so much about making your property photos amazing. Read more >

Who remembers from their school or uni days those pyramid chart things in text books? Here’s one for you about different aspects of property photography ranked from most to least important. No lectures, I promise. Read more >

This video shows the whopping great difference between the photographic efforts of two different agents marketing the same property. One is a valued client of ours who take pride in their photography, one is not — and it shows. Read more >

Weather is a royal pain. It varies the light level you have to play with, it changes without warning and it can dramatically affect the visual appeal of your shots. Read more >

Truth be told, you could be the best photographer around and your images straight off the memory card may still look dull. To maximise appeal, you need to enhance those pixels in post-production. Read more >

MJ. What a legend, the king of pop. Become the king of estate agents by learning how to easily remove your reflection from property photos. Shamone. Read more >

Failing to prepare is preparing to fail — or at least take a very average set of marketing photos. Here’s a few things you can do to make your property easy on the lens. Read more >

There’s nothing worse than a blurry photo – 12.2 million pixels worth of blurry vinyl flooring is no joke. And it’s not that tripods are bad, they’re just unnecessary. Read more >

Fancy flash equipment is expensive and can result in weird shadows. Tripods work – but who has the time? Good news, a DSLR with a wide angle lens will do the job perfectly, here’s how you do it. Read more >

Got a digital SLR? Great! Confused about what P, Tv, Av, M, A-DEP stand for? Don’t worry, you can ignore most of these. Here’s the 10% of settings you need to know about. Read more >

You don’t take a photograph, you make it. A well composed image is the foundation of a great property photo. Read more >

Which marketing tool is the most important when selling property? The floorplan? The write-up? A 3D tour? We say it’s the photos, and for good reason (well, four actually). You’re about to find out why they matter so much… so buckle up. Read more >

Resolution, file type and file size – not the most exciting topics in the world, granted, but important ones nonetheless. Especially important if you’re a savvy estate agent wanting to take gorgeous photos that do your company brand justice, get the phone ringing off the hook and leaving elated vendors in your wake. So here are the basics. Read more >

Things that lean can be good, just look at that tower in Pisa, people love it! Leaning walls in property photos, however, not so good. It’s best to try and avoid them, here’s how. Read more >

Here’s how NOT to take property photos, along with our top tips on how to deal with common issues that can arise when photographing houses. Read more >

It’s nice to have nice property photos, but do they actually affect the sale price? Whilst I have no empirical evidence for you (yet!), I do have some very interesting insight to suggest that they do. Read more >

The secret to stunning marketing photographs guaranteed to sell any house / property / bat cave in under three minutes* is a digital SLR camera. Actually it’s the lens… but we’ll get to that in a moment. Read more >

“Oooh look here, this listing has a nice set of drab, boring images. Let’s stop searching for our perfect home immediately and book a viewing!” Said no house-hunter. Ever. Read more >

After what seemed to be an eternity of uncertainty, the 2018 EPC regulation changes have been finalised by the Department

We’re finding many of our clients have little understanding of how the Energy Performance Certificate 2018 regulation changes will affect