Property video and virtual tours – the future?
The way we engage with content on the internet is changing. Dramatically. Thinking about marketing property with video? It’s probably a great idea! You work hard for your clients, delivering the best service possible to delight them at every stage of the house selling process. And in 2018, that means offering a way of marketing their property using video.
That’s why each member of the Elements team is here to play their part in helping you stay up to date in a world of fast moving ‘prop tech’ and ensure every single one of your Rightmove listings look exceptional and are presented in a way that your house hunters expect – HD video.
The rise of video
Internet video traffic was 69% of all global consumer Internet traffic in 2017. By 2019, internet video traffic will account for 80% of all consumer Internet traffic. What does this mean? The most popular way to learn, discover and consume online is through watching videos. And this trend is accelerating.
When it comes to marketing property with video, Rightmove now has a tab called ‘Video Tour’ specifically for you to proudly display your property video in any format you like, whether it be a slideshow, full walkthrough video tour, or a video of a high-tech Matterport style scan of the property.
For when swiping through property photos is just way too much effort
Is it fair to say we are becoming lazier online? The herculean effort required to raise a tired arm and swipe an exasperated finger to move between property photos is just too much for some. Or maybe the majority.
Maybe we’re just busier than before and doing stuff like eating the freshly ‘deliverood’ Pad Thai whilst checking out property listings on the iPad is the norm. Property videos facilitate the lazy and busy amongst us to sit back and simply absorb the property photos beautifully transitioning from one shot to the next. No hands needed.
Want low cost property videos? Cue the slideshow!
If you’ve been looking for an easy, low cost way to convert property photos to video, this is the one for you. In a video slideshow, your photos play one after the other with a nice transition and some nice ‘house selling’ music. This is by far, the lowest cost way of selling houses with video.
The result is a 1080p HD video ready to be shared with the world, or at least the house hunters in your local area. Upload the video to Rightmove, share it on all your social media channels and show it off on your website. Do your bit to contribute to the 24,000 days worth of video uploaded to the internet each day!
Using Elements for your property videos
When it comes to video, we’re here to make your life easier and save you time messing around in video editing programs when you could be focussing on your core strength – signing up new vendors and doing a great job selling houses! But more than time savings, we’re here to help you stand out from the crowd.
We love bringing property photos to life with music and motion and creating gorgeous property videos to help put you on another level from the agents out there who simply don’t care as much as you do when it comes to the presentation of their listings.
You may know us for our Image Enhancement service, and with Video Slideshow we take this to the next level. All videos are completely customised to your brand with your logo, brand colour and contact details stamped across them. And to help get your listing live in double quick time, your videos are ready to engage and wow your viewers in around 3 hours.
Video marketing is where it’s at now. Don’t miss the opportunity to showcase your listings in a way people expect to see.
